More than any other designer of her era, Gabrielle Chanel had the ability to predict the evolution of contemporary fashion. Self-inventor extraordinaire, Chanel revolutionized the lifestyle of her time by inventing a modern concept of luxe minimalism, elevating humble fabrics such as jersey and tweed to couture status, giving birth to a new silhouette both sophisticated and discreet, setting her stamp on the twentieth century with her modern spirit of understated luxury.
The house of Chanel represents modern fashion. Under its founder, the style of the modern woman was invented, through the image of Gabrielle Chanel herself. She dressed women to be free, and her emancipated clothes reflected the shifting landscape of society. Her designs fundamentally affected what we wear, and how we wear it.
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